Impact of Financial Crisis on Qantas Airlines in Australia

Question: Discuss about the Impact of Financial Crisis on Qantas Airlines in Australia. Answer: Research Topic Impact of financial crisis on Qantas Airlines in Australia Statement of the Problem The problem statement in the research study is to find out how Qantas Airlines had been affected by the financial crisis (Qantas.com, 2017). Time is up for Qantas Airline as the management could not fix the profitable tragedy than the national transporter faces. The statement of problem in the study is airline is in crisis as well as require for fundamental surgery and first incomplete limb that needs to be harvested and auctioned to the maximum bidder that will help in conducting Lucrative Frequent Flyer Program The Managing Director of Qantas Airlines is running out of time as well as mulling a partial sale of Jetstar as well as its recurrent flyers faithfulness agenda at the same time (Wang et al., 2017). The next will be financial plan carrier Jetstar as Qantas will be retaining some of the stake but the corporation has little choice rather being engaged in a huge hanger auction altogether. Qantas has an impeccable airline safety record but the company is careering towards a crash from the financial perspective. This airline industry has endured various external shocks at the time of privatization in the early 1900 to the intimidation of World Trade Centre, Global Financial Crisis as well as business relationships that had actually stimulated foundation of the fleet (Srisaeng, Baxter Wild, 2015). Qantas Airlines had been facing operating loss in the six months to the end of December. This airline industry is solvent but bleeding to the rate of up to $300 million per half year where the loss had been deepening to larger extent. By far, the airline industry had been surviving from most of the outside shocks but has been felled by simple rivalry. Aims and Objectives The main aim of the research study is to understand the impact of financial crisis on Qantas Airlines in Australia. The main objectives are as under that will help in achieving the above aim identified: To elucidate the impact of financial crisis on Qantas Airline in Australia To understand the steps undertaken by Qantas Airlines during the financial crisis Brief Methodology Literature Review- In this section, relevant literature as well as information is taken from the secondary sources such as academic journal articles, books and authentic websites such as Qantas airlines official websites. From the annual reports of Qantas Airlines, it will be easy to gather the fact on the reaction to the business at the time of financial crisis. This section will clearly define the theories and models that can be used for gaining insights on how financial crisis actually affect the functioning of Qantas Airlines (Low Lee, 2014). Research Methodology- In this section, methodologies is used for understanding the impact of financial crisis on Qantas Airlines in Australia. Researcher will be using the research philosophy, approach and design for gaining insights on what methods to be used that aligns with the research topic. In research philosophy, out of positivism, Interpretivism and realism, researcher will be using positivism philosophy as the research will present scientific data collection. In case of research approach out of deductive and inductive, researcher will be selecting deductive approach as the research has been conducted from the past data present in the annual report of Qantas Airlines (Lohmann Vianna, 2016). In case of research design, out of exploratory, explanatory and descriptive, researcher will be using descriptive research for conducting the research because the data collected are descriptive in form and confirms in-depth analysis. Data Collection Method- Researcher will be using both quantitative and qualitative data method at the time of conducting the research. Qualitative method will be used by the researcher such as telephonic interviews with the managers of Qantas Airlines (Homsombat, Lei Fu, 2014). On the other hand, quantitative analysis can be done by interpreting the data of financial crisis faced by Qantas Airlines and present through figures, pie-charts, excel sheets. Data will be collected from online sources, academic scholarly articles annual report of Qantas Airlines. Ethics, limitations and future scope of the research- At the time of conducting the research, researcher should act ethically and maintain the confidential of information collected at the time of interviewing the managers at Qantas Airlines. The researcher cannot force any managers for the telephonic interview as it depends upon their will to speak up for the questions asked. On the contrary, researcher will even face challenges for conducting the interview as managers will not have enough time and that can hamper the results of the research. It is difficult to generate accurate data from the secondary sources of information. Researcher are given limited time for conducting the research that actually leads to lack of in-depth analysis. Reference List Flights to Australia, New Zealand and Dubai | Qantas UK. (2017).Qantas.com. Retrieved 5 April 2017, from https://www.qantas.com Homsombat, W., Lei, Z., Fu, X. (2014). Competitive effects of the airlines-within-airlines strategyPricing and route entry patterns.Transportation Research Part E: Logistics and Transportation Review,63, 1-16. Lohmann, G., Vianna, C. (2016). Air route suspension: The role of stakeholder engagement and aviation and non-aviation factors.Journal of Air Transport Management,53, 199-210. Low, J. M., Lee, B. K. (2014). Effects of internal resources on airline competitiveness.Journal of Air Transport Management,36, 23-32. Srisaeng, P., Baxter, G. S., Wild, G. (2015). Forecasting demand for low cost carriers in Australia using an artificial neural network approach.Aviation,19(2), 90-103. Wang, W. K., Lin, F., Ting, I. W. K., Kweh, Q. L., Lu, W. M., Chiu, T. Y. (2017). Does asset-light strategy contribute to the dynamic efficiency of global airlines?.Journal of Air Transport Management,62, 99-108.